Multifamily Case Study: Hell’s Kitchen Co-Op

432-434 West 47th Street is a sleek, intimate cooperative in the heart of Hell’s Kitchen in New York City. The Co-Op chose Swiftlane’s all-in-one access solution to replace the building’s antiquated door entry system to improve both security and convenience for residents.

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multi tenant intercom system

"My overall impression of Swiftlane is nothing short of extraordinary. We are able to access our building quickly, securely and confidently knowing that our building is protected."

Fred Schwark, Co-Op Admin, Hell’s Kitchen Co-Op

“A feature about Swiftlane that we all really appreciate is just the ease of access. No longer do I need to carry my physical key with me – my face is my key."

Fred Schwark, Co-Op Admin, Hell’s Kitchen Co-Op

"Swiftlane has been able to provide a SaaS-like experience by providing updates and continuously improving the product both on the dashboard and for the user interface with minimal cost increase, definitely compared to the previous system. We’ve seen financial value right from day one in avoiding some of those really expensive overhead type costs."

Fred Schwark, Co-Op Admin, Hell’s Kitchen Co-Op

About Hell’s Kitchen Co-Op

432-434 West 47th Street is a sleek, intimate cooperative in the heart of Hell’s Kitchen in New York City. Built in 1920 on a beautiful tree-lined block, this 20-unit space is split between two five-story buildings with two units per floor.

multi family video intercom system

The Challenge

The residents of the Hell’s Kitchen Co-Op had long been dealing with an old-school buzzer system and a traditional key-based access system. “All but 25-30 years ago, those were state of the art, but not today,” said Fred Schwark, Hell’s Kitchen Co-Op admin.

“Some of the pain points for us with our old apartment entry system focused around needing to be physically present at our apartment to let people in,” Fred said. “I moved to New York for a lot of reasons; one of them is not to have to wait in my apartment for my package to show up. So that alone was a significant pain point for all of our residents. What if we’re not home? The packages are left outside the building. And our mail carriers don’t do that anymore because of theft and other concerns. Having the ability to let folks into the building remotely is a big, big selling point for us.”

 

multi family intercom system

The Swiftlane Solution

Swiftlane’s partnership with Fred and his residents granted them the features they needed in their building to improve both security and flexibility through face recognition access and video intercom. 

“There’s several features that Swiftlane provides that benefit myself and the Co-Op. The first being the remote access, remote unlock, and being able to let mail carriers or friends and family into the building and not having to be physically there.”

“Another feature about Swiftlane that we all really appreciate is just the ease of access. No longer do I need to carry my physical key with me — my face is my key. I’m able to just quickly let the device scan my face and enter into the building unobstructed, which is an outstanding feature that a lot of the residents have taken onto.” 

“Most importantly is the ability to have all the convenience and not have to sacrifice security. When you enter the building, it takes a snapshot of the person through the facial recognition. That’s been a big, big benefit for us to add in that additional layer of security and peace of mind for the safety of the apartment residents.”

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multi tenant video intercom system

The Results

With increased security and convenience working in tandem, the Hell’s Kitchen Co-Op has seen drastic improvements in the tenant experience and overall safety of the residents in the building.

“For us, this solution is able to meet all of our residents’ needs in terms of functionality and features. It meets my needs as the administrator. We certainly love the product.” 

From a financial perspective, Swiftlane has also been a vehicle for saving substantial amounts of time and money. The cloud-based operation and management has eliminated the need for expensive maintenance, repairs, and upgrades that are required of legacy, on-premise systems.

“Swiftlane has been able to provide a SaaS-like experience by providing updates and continuously improving the product both on the dashboard and for the user interface with minimal cost increase, definitely compared to the previous system. We’ve seen financial value right from day one in avoiding some of those really expensive overhead type costs that a SaaS like environment would provide.“

multi tenant intercom system

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